Check out these 5 growth marketing tips on how you can build successful referral campaigns.
1. Don't give money as a prize, provide prizes which add value
2. Build a persona of your target audience and understand their daily habits.
3. Give a prize that makes your target audience to take action and help out a cause (if it makes sense for your industry)
4. Timing of promoting the referral campaign is crucial. Test different times to find out which time your target audience is relaxed and ready to take action, in order to increase CTAs conversion.
5. Build a FOMO (Fear of Missing Out) pre-launch digital marketing campaign to target the audience, informing them with the details, the time constraints and the launch date of the referral campaign.
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